Extra Shot | Describing Coffee to Coffee Drinkers Ep. 15 скачать в хорошем качестве

Extra Shot | Describing Coffee to Coffee Drinkers Ep. 15

Takeaways • Specialty coffee is a highly differentiated product. • Consumer preferences significantly influence coffee marketing strategies. • Words like 'rich' and 'smooth' resonate with coffee drinkers. • Flavor notes serve a practical purpose in the coffee buying process. • The NCA survey provides valuable insights into consumer behavior. • Coffee drinkers may not align with industry-specific flavor descriptors. • A balance of vague and specific terms can attract a wider audience. • Sweet notes should be prioritized in flavor descriptions. • Understanding consumer perspectives is crucial for effective marketing. • Coffee tasting language should evolve to meet consumer needs. The Written Blog (https://www.covoyacoffee.com/blog/des...)     Part of The Covoya Coffee Podcasting Network (https://www.covoyacoffee.com/podcast)   TAKE OUR LISTENER SURVEY (https://www.surveymonkey.com/r/9Z2WF6C)   Visit and Explore Covoya! (https://www.covoyacoffee.com/)