The Bubble vs The Industry | Insider Talk ft. Momentum Worldwide скачать в хорошем качестве

The Bubble vs The Industry | Insider Talk ft. Momentum Worldwide

How do brands like American Express and Coca-Cola create experiences that people never forget? In this session, we sit down with NiRey Reynolds, Global Director of Creative Excellence at Momentum Worldwide, to discuss the world of experiential advertising and the award-winning strategies behind it. From running the student awards at The One Club to managing creative excellence for global brands, NiRey shares how to build a career that is as exciting as the activations she creates. Key Topics Covered: What is Experiential?: Understanding the "total brand experience" and why interaction beats traditional ads. Winning Awards: How agencies select work for the awards circuit and what makes a campaign stand out to a jury. Building Personal Equity: Why your 20s are the time to invest in experiences and titles over just a paycheck. Networking as a Student: How peer connections today become the leadership networks of tomorrow. The Bird's Eye View: Why you should stop comparing your journey to others and focus on your "special sauce." Event Date: 29 January Speaker: NiRey Reynolds (Global Director of Creative Excellence, Momentum Worldwide) Hosted by: ArtBound Initiative Timestamps 00:00 Intro 00:03 Meet NiRey Reynolds 00:10 About Momentum Worldwide 00:14 What is creative excellence? 00:57 What does Momentum Worldwide do? 01:44 What students should do during their studies to prepare for their career 02:58 Tips on networking as a student 04:12 Advice for early creatives 05:46 Money or Title? 06:55 How to get access to industry events as student 07:32 Tips for successful campaign 08:05 Tips to focus on yourself when growing 08:44 NiRey's favorite advice 10:55 About ArtBound Initiative This event is brought to you by ArtBound Initiative, a global internship program for creatives. ArtBound Initiative connects students and recent graduates with key players in the creative industry in New York, Chicago, Los Angeles, Miami, Austin, London, Berlin, Melbourne, Sydney & Virtual. The program includes: a guaranteed internship, travel support (housing, visa & insurance), and events. For more information of our program and free webinar events, head to www.artboundinitiative.com. #MomentumWorldwide #AdvertisingAwards #ExperientialMarketing #CareerCoach #CreativeStrategy #InsiderTalk #ArtBoundInitiative