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Reputation now grows through clarity and communication, not tenure. Accounting Voices With Rob Brown After two episodes dissecting the Big Four’s AI arms race, the final chapter of the mini-series turns the lens inward. This episode of Accounting Voices makes the case that staying competitive in an automated profession has less to do with budgets and bots — and everything to do with judgment, visibility, and trust. AI has changed what clients and employers value. Hours and output no longer differentiate. Clarity, confidence, and credibility do. • MORE Accounting Influencers with Rob Brown (https://cpatrendlines.com/category/ac...) In accounting, reputation once followed hierarchy. Today, it follows visibility. When a client, prospect, or employer searches your name, they are not just checking credentials. They are looking for proof of thinking. Insight. Perspective. Signals that you understand what the numbers mean — and when they should be questioned.