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Behind every THC percentage on a cannabis label is a laboratory result, but not all results are equal. In this installment of Breaking the THC % Myth, we expose how lab shopping and inflated results have reshaped the industry. Growers under pressure to hit “30% or higher” don’t just submit once. They send the same flower to multiple labs, pick the highest number, and market it as truth. Regulators in states like Oregon and Nevada have already caught labs inflating certificates by 10–15%, suspending operations only after years of skewed results shaped consumer expectations. Honest cultivators are punished for accuracy, while inflated numbers win shelf space, higher wholesale prices, and premium placement. For consumers, the fallout is hidden but costly. They overpay for flower that rarely matches the label, while ignoring cultivars that could deliver more nuanced and powerful experiences simply because they test lower. The shelf itself becomes a mirror of the myth, lined with inflated percentages that drive buying habits, pricing structures, and even breeding priorities. Cannabis deserves better than a marketplace where honesty is a disadvantage. Breaking this myth means understanding not just why THC numbers mislead, but how they are manufactured in the first place. This content is for educational and informational purposes only. It does not provide medical advice, nor does it make claims about the treatment, cure, or prevention of any condition. Always follow the laws and regulations in your area, and make informed decisions using credible sources.