The Truth About Market Access No One Told Smallholder Farmers скачать в хорошем качестве

The Truth About Market Access No One Told Smallholder Farmers

In this session, Prince Collins Ezeiruaku of the International Trade Facilitation Association (ITFA) breaks down what many farmers have always suspected but rarely hear explained clearly: your market access depends on the quality of your produce, and quality starts with you. Prince Collins explains how certification opens the door to bigger, better markets, and why setting clear goals, following standards, and working together as cooperatives can transform smallholder farming into a sustainable business. When farmers earn more, they naturally become more invested in protecting the land and water that sustain their livelihoods.