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David Heath and Randy Goldberg turned Bombas from a scrappy Indiegogo campaign into the most successful Shark Tank investment of all time—now valued at $3.4 billion. In this interview, the Bombas co-founders share how a simple insight about homelessness sparked a mission-driven sock company, how they bootstrapped their way to product-market fit, and the strategies that allowed them to scale profitably in one of the most competitive eras of eCommerce. From bootstrapping and fundraising to Shark Tank, celebrity endorsements, and building a brand people love, this episode is a masterclass in combining profit with purpose. What you’ll learn from this interview: • How Bombas grew from a $140K Indiegogo campaign to a $3.4B business • The one-for-one donation model and why it worked when others doubted it • Bootstrapping tactics that fueled growth before raising outside capital • The Shark Tank experience and why it was a turning point for the brand • How Bombas navigated rising customer acquisition costs and scaled profitably • The mindset shifts needed to build a mission-driven business at scale • Why focus, authenticity, and constraints can be the biggest drivers of innovation By the end of this interview, you’ll walk away with a playbook for building a business that blends purpose with profit—so you can grow faster, stay focused, and create a brand that stands the test of time. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-sta... → Already have a store? Apply here → https://foundr.com/pages/coaching-gro... CONNECT WITH NATHAN CHAN Instagram → / nathanchan LinkedIn → / nathanhchan CONNECT WITH BOMBAS Website → https://bombas.com/ Instagram → / bombas LinkedIn → / bombas David's LinkedIn → / davidtheath Randy's LinkedIn → / randysgoldberg 00:00 – How Bombas Became Shark Tank’s Most Successful Investment ($3.4B Valuation) 01:01 – Founders’ Early Entrepreneurial Journeys & Meeting as Startup Employees 04:21 – The Facebook Post That Sparked the Bombas Mission 06:12 – Why Socks Became the Foundation for a Billion-Dollar Brand 08:21 – Crowdfunding on Indiegogo: Raising $140K & Writing the Bombas Playbook 12:07 – Bootstrapping vs. Venture Capital: How They Scaled With Just $4M Raised 14:22 – Balancing Profit & Purpose With the One-for-One Donation Model 19:18 – Behind the Scenes of Shark Tank & The Daymond John Deal 23:25 – Scaling Chaos: From $900K Pre-Tank to $1.8M in 2 Months 25:21 – Lessons From Daymond John: Focus, Growth & Rising Above Distractions 29:13 – The Biggest Mistakes New DTC Founders Make Today 33:39 – Why Copycat Marketing Doesn’t Work & The Need for Authenticity 35:18 – Beyond Facebook Ads: Exploring Radio, TV & New Growth Channels 37:02 – Building a Mission-Driven Brand That Customers Share For You 42:03 – How to Tell Your Brand Story So It Actually Sticks 43:29 – Final Lessons From the Bombas Founders for Entrepreneurs FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → / foundr Facebook → / foundr Twitter → / foundr LinkedIn → / foundr Podcast → https://www.foundr.com/podcast