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On this episode of Traction, 8x founder, Mark Ghermezian, who took Braze from idea to $8 Billion IPO in November 2021, shares his top tips for building and scaling a hypergrowth startup. Specifically, Mark discusses how to: Come up with the idea and get to product market fit Acquire early customers and scale customer acquisition Go from 0 to IPO Know when to iterate or when it’s time to move on from the company Embrace the “Underdog Mentality” Understand the key principles for success Adapt to current market conditions Mark was an early investor in Nutanix, Lattice, Thoughtspot, Rubrik, and Riskified, along with 50 other startups. He is also Founder & General Partner at early-stage venture fund m]x[v Capital, and Founder & CEO of fintech company, Gynger. More at: Mark's LinkedIn: / markgher Gynger (Flexible financing for software & infrastructure): https://www.gynger.io Braze (Customer Engagement Platform): https://www.braze.com This episode is brought to you by: In a digital world, customers demand more, especially from support. Intercom enables businesses to connect with their customers at exactly the right moment using powerful messaging and automation. This enables customer service teams to scale without additional investment while still providing efficient and personal customer experiences. Welcome to a whole new way to support your customers. Eligible startups get advanced Intercom features at a 95% discount. Visit https://Intercom.com/traction Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com