Qualitative Research & User Interviews скачать в хорошем качестве

Qualitative Research & User Interviews

Ed Biden from Hustle Badger breaks down how to run effective user interviews, covering recruiting, screening, scheduling, interviewing, and synthesising insights. This session is designed for product managers, founders, UX researchers, and designers looking to strengthen their qualitative research skills and improve customer understanding. Viewers will learn practical methods for generative and evaluative research, actionable interview techniques, and ways to build continuous discovery habits. KEY TAKEAWAYS Difference between generative and evaluative user research How to recruit and screen the right users for interviews Techniques for scheduling and automating user conversations How to structure interviews: opening, questioning, and closing Common mistakes: leading questions, poor recall, and over-talking Effective usability testing through tasks and observation How to dig deeper using prompts and behavioural cues Synthesising insights and building a research repository CHAPTERS 00:00 Intro – Why talking to users matters 02:30 Generative vs evaluative research explained 08:45 Finding, recruiting, and screening users 15:00 How to schedule and automate interviews effectively 20:00 Running great interviews: openings, questions, and neutrality 30:00 Usability testing: tasks, observation, and cues 40:00 Analysing results and building research repositories 48:00 Q&A – Advisory boards, GDPR, synthetic research, B2B vs B2C challenges LINKS Host Ed Biden LinkedIn:   / edbiden   Hustle Badger Hustle Badger website: https://www.hustlebadger.com Hustle Badger LinkedIn:   / hustle-badger   Resources Mentioned Product Discovery Course: https://www.hustlebadger.com/courses/... Qualitative User Research article: https://www.hustlebadger.com/what-do-... Continuous Discovery Habits: https://www.hustlebadger.com/what-do-... HASHTAGS #UserResearch #QualitativeResearch #ProductDiscovery #CustomerInsights #ProductManagement #UXResearch #UserInterviews #ContinuousDiscovery #Founders #StartupStrategy #ProductDesign #InterviewTechniques #UsabilityTesting #GenerativeResearch #EvaluativeResearch #CustomerExperience #b2b #B2CProduct #HustleBadger #EdBiden