Swiggy founder on creating a winning pitch deck, early food delivery days, & making logistics a moat скачать в хорошем качестве

Swiggy founder on creating a winning pitch deck, early food delivery days, & making logistics a moat

On the debut episode of PitchCraft Season 2, Swiggy Co-founder & CEO Sriharsha Majety joins Anand Daniel, Partner at Accel, to go deep on the pitch deck that started it all. Before the IPO, before the scale, before the million-plus orders a day—there was a basic, no-frills deck. Built in under three days. What made this pitch work? Why did Accel sign the seed check when the food delivery market looked crowded? And what can today’s founders learn from a decade-defining bet on speed, clarity, and consumer obsession? Hosted by Chandra R Srikanth, this episode unpacks: The insight that gave Swiggy its edge: Domino’s for every restaurant How Harsha and the team kept their deck short, sharp, and belief-led What early traction really means and why it isn’t everything The mindset behind product decisions that scaled Swiggy from seed to IPO This is a tactical, behind-the-scenes look at one of India’s biggest consumer tech journeys that serves as a playbook for founders raising their first round today. Explore the full pitch deck on our website: - https://www.seedtoscale.com/podcast/i... Chapters: 00:00 Introduction 2:07 How Swiggy’s first pitch deck came together 03:09 Basics of the deck structure 04:24 Why food delivery 05:43 "Consumers asked for my favourite restaurant delivered fast" 06:30 The insight behind “Domino’s for every restaurant” 07:20 Naming Swiggy and thinking beyond delivery 08:13 Framing the problem with a logistics-first lens 08:56 What the deck got right (and how the numbers held up) 11:34 Why 15-minute delivery was in the original deck 13:14 Going all-in on mobile before it was obvious 14:02 Fundraising without number milestones 15:02 How user behaviour stayed consistent over a decade 16:01 Are pitch decks still relevant today? 17:34 What to include, and exclude, in your first deck 20:38 Why Accel backed Swiggy in a crowded market 23:31 The power of product focus and when to say no 25:34 Strong opinions, weakly held: a founder mindset 26:11 What really matters in a first meeting with investors 27:45 Early numbers don't paint the whole picture 29:03 Swiggy's initial lack of mobile-first strategy 30:25 Swiggy's approach to building new features 32:07 Scaling with clarity, not just ambition 33:11 Operational choices that built long-term trust 34:38 Adapting to the shift from startup to public company 37:18 From seed to IPO: what investors often miss 38:40 What’s next for Swiggy 39:33 Will quick food be the future of food delivery 41:00 Explore the full deck on SeedToScale Catch the first season of PitchCraft:    • PitchCraft | A SeedToScale Initiative   For more founder-first insights and content that helps you build with clarity and conviction, subscribe to SeedToScale and follow us: SeedToScale on LinkedIn:   / seedtoscale   SeedToScale on Twitter: https://x.com/Seed2Scale Follow Sriharsha Majety:   / sriharsha-m-563aa217   Follow Anand Daniel:   / ananddaniel   Follow Chandra R. Srikanth:   / chandra-r-srikanth-6b13a05   About PitchCraft PitchCraft is a series that demystifies what makes a winning pitch. We go behind the scenes with top founders and investors to democratize the art and science of fundraising. #pitchdeck #startup #swiggy #founders #entrepreneur #startups #seedtoscale #SriharshaMajety