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Feeling overwhelmed by all the branding advice out there? Logo, brand colours, ideal client, niche, tagline… the list never ends, right? In this video, I’m cutting through the noise to share an honest take on what really matters when branding your interior design business - and what’s just smoke and mirrors. I’ve run my own design studio for the past three years, and I’ve learned the hard way which branding elements are worth your time (and which can wait). We’ll cover: How to build a personal brand that feels genuinely you Whether you need a niche or visual identity before launching Why your voice, vibe and value matter more than a fancy logo How to talk about your services without sounding like every other designer And why evolving your brand is not just okay - it's expected Whether you're freelancing, going solo, or building your dream studio - this is the branding pep talk you didn’t know you needed. - - - 👋 I'm Sintija, founder of Studio SFE and host of Space For Edit. I share behind-the-scenes advice on running a creative design studio, working with clients, and staying intentional in business. 👉 Subscribe for more honest takes on interior design and creative entrepreneurship. - - - - CHAPTERS: 00:00 Intro 01:28 BRAND VOICE: “How do I make my brand feel ‘me’ without it sounding too personal or amateur?” 04:06 DESIGN DIRECTION: “Do I need to figure out my style before I start putting myself out there?” 05:09 USP: “What actually makes a brand 'different' in such a saturated design industry?” 07:58 USP: “How can I talk about what I do without sounding generic or like every other designer?” 10:18 NICHE: “What if I don’t have a niche yet -can I still build a strong brand?” 11:17 VISUAL BRANDING: “Do I need a full brand identity (logo, colour palette, etc.) before I launch?” 12:49 SALES: “How do I make clients understand the value of what I offer?” 14:42 BRAND VOICE: “How do I brand myself if I’m working solo- do I use my name or create a studio brand?” 17:06 FUTURE VISION: “Is it OK if my brand evolves - or does that make me look inconsistent?” 18:01 Branding is overrated (At least for strat-ups) - - - - OTHER VIDEOS DISCUSSING SIMILAR OR CONNECTED TOPICS: Video: The Price is (Not) Right: How to deal with CLIENTS who CAN'T AFFORD you - • The Price is (Not) Right: How to deal with... Video: I decided to STOP FREELANCING because of these reasons - • I decided to STOP FREELANCING because of t... Playlist: INTERIOR DESIGN BUSINESS ADVICE - • INTERIOR DESIGN BUSINESS ADVICE - - - - COURSES and more: https://linktr.ee/spaceforedit BOOK A 1-2-1 ONLINE CONSULTATION: https://booking.appointy.com/SpaceFor... - - - - - COME AND CATCH UP ON INSTA: YouTube : / spaceforedit Founder notes : / sintija.gallagher Design studio: / studio.sfe YOUTUBE INQUIRIES: [email protected] DESIGN PROJECT INQUIRIES: [email protected]