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Most business owners think networking doesn’t work for them. But when I listen to their introductions, the real problem usually isn’t confidence — it’s language. If people can’t immediately understand what you do, they can’t refer you. In this video, I show you a simple way to pressure test your networking introduction using Google Trends. Not for SEO or ranking websites — but to see whether the words you’re using are actually recognizable to the outside world. You’ll learn: Why networking often exposes positioning problems Why insider titles like Fractional CRO confuse people How to test your language using Google Trends The difference between role-based language and problem-based language How clearer language leads to more referrals Networking doesn’t fix positioning. It exposes it. Before you leave a networking room and assume it doesn’t work, pressure test your language first. If you want more practical strategies to make networking actually work for your business, subscribe to the channel.