Why You Should Journey Map Your Student Experience скачать в хорошем качестве

Why You Should Journey Map Your Student Experience

In this episode, Allison talks with Day Kibilds, VP of Strategy at Ologie, and Bridget Campolettano, Executive Director of Communications - Arts and Sciences at Dartmouth College, about the bold journey mapping project that transformed how Amherst College thinks about access, communication, and enrollment strategy. Day and Bridget break down how they uncovered four personas that reveal the emotional and informational barriers students face, and how those insights reshaped real conversations and real materials. They also share the early impact, including record numbers of first generation and rural admits, and offer practical advice for any institution ready to rethink its approach from the student perspective. Join us as we discuss: [2:00] How journey mapping uncovered what traditional research missed [11:52] The pain points that most students want schools to solve [19:14] How admissions counselors use the personas in real conversations