How to move from Product To Platform (3) (Platform Series with Julian Wright + Andrei Hagiu) скачать в хорошем качестве

How to move from Product To Platform (3) (Platform Series with Julian Wright + Andrei Hagiu)

All companies from startups to successful product companies and existing Platform businesses will benefit from this video. Indigo Agriculture, a product startup (founded in 2014), which provides seed treatments to farmers, uses this method and raised $250M in 2018 to build a Marketplace. By 2019, it aggregates $12bn of grain supply on its marketplace. And, CNBC ranked Indigo as World's Most Innovative Company in 2019. OpenTable and Teachable also use this method to move from being a B2B product company to a platform to reinforce its defensibility and create demand for its core product. In this Platform Series with Prof Julian Wright and A. Prof Andrei Hagiu, world experts in Platform Strategy (10HBR articles), we shared the 3rd method to move from a Product / Linear business to a Platform business. Using Shopify vs Amazon and Substack vs Medium to explore this method's benefits, pre-requisites, pitfalls, and tradeoffs, including what are some clear signs that your product can use this method. We also explore how your customer could potentially be commoditised (or pissed off!?!) by this method. We tested Andrei on his Promise to turn "A Solar Panel Distributor" into a platform business in 30secs or less. Bonus FUN question is, "What's the most exciting emerging platform business seen recently?" Subscribe to this channel and notification for the next video: or Subscribe to Sofos newsletter here: https://keap.app/contact-us/357137219... or Follow   / sofo   To receive updated content about Platforms from Julian Wright and Andrei Hagiu: Subscribe https://platformchronicles.substack.com 00:80 Topic Intros 00:15 Whats the 3rd method? 01:00 Examples of companies that use this method? OpenTable Indigo Agriculture Teachable 09:17 What are some signs that your product could use this method? talk through some potential examples.  Shopify vs Amazon Substack vs Medium  24:07 What are the pitfalls, tradeoffs, andlimitations of this method? 27:49 What are some benefits of this method? 30:27 Testing Andrei on his Promise to turn "A Solar Panel Distributor" into a platform in 30secs or less. 36:07 Bonus Question: What's the most exciting emerging platform business seen recently? 39:49 Next video