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Reading polls

The Business of Polling with Sir John Curtice Polling shapes political strategy, fuels media headlines, and influences public perception—but how does it actually work? And how did polls do during 2024, the so-called Super Year of elections. 🗳️ You've seen him on the BBC during UK General elections. Now you can join a session with Sir John Curtice, the UK’s most trusted polling expert, as we dive deep into: 🔹 What makes a high-quality poll vs. one you shouldn’t trust 🔹 How polls balance speed and accuracy—especially in high-stakes elections 🔹 Do polls predict elections, or actually influence them? 🔹 The biggest mistakes journalists make when reporting poll data 🔹 How AI could transform the future of polling 🔄 Repost this to help others cut through the noise of bad polling! 00:00 Introduction 01:14 How is polling done 10:45 What is your sample 18:20 How do political parties read polls 26:40 Is voting more volatile 36:05 Margin of error 39:01 AI in polling #elections #DataScience