Why CFOs Must Master Capital Allocation with Rachita Sundar скачать в хорошем качестве

Why CFOs Must Master Capital Allocation with Rachita Sundar

Capital allocation is what makes or breaks a company's transformation, and every CFO must know how to deal with this flawlessly. Rachita Sundar (  / rachita-sundar  , CFO of the cloud-based experience management platform Qualtrics (https://www.qualtrics.com/), discusses how financial leaders should continuously evolve in this area to keep up with the rapid market changes. She joins Jack McCullough to explain how to use technology and data analysis to gain a competitive advantage, as well as her philosophies when it comes to talent recruitment and culture building. Rachita also opens up about her commitment to women’s causes and how she takes care of the five most important things in her life. Chapters: [00:00] Intro [2:34] Looking Back To Rachita’s Personal Background [6:28] How Rachita Ended Up At Microsoft [10:59] Rachita’s Journey To HubSpot [13:50] Rachita’s Philosophy Of Mentoring The Next Generation [16:11] Qualtrics’s Customer-Obsessed and Scrappy Culture [20:10] Three-Pronged Approach On Hiring And Retaining Talent [24:42] Using Talent And Technology To Gain Competitive Advantage [28:42] Tying Operational Metrics To Financial Metrics And Outcome Metrics [30:27] Why CEO, CFO, And CHRO Should Work Closely Together [34:10] Why A CFO Must Fully Understand Capital Allocation [36:55] How To Use Data To Make Better And Smarter Decisions [39:54] How Rachita Provides Support To A Women’s Shelter [41:52] Five Most Important Things In Rachita’s Life [44:38] How Financial Leadership Would Change In The Next Several Years [45:48] Three Things To Focus On To Become A High-Performing CFO