Katerina Fotiadi - The Art of Quick Adaptation in Marketing Campaigns скачать в хорошем качестве

Katerina Fotiadi - The Art of Quick Adaptation in Marketing Campaigns

Katerina Fotiadi - Head of Demand Generation SE Ranking -   / katerina-fotiadi   Summary In this episode of Beyond the Dashboard, Scott Schnaars interviews Katerina Fotiadi, Head of Demand Gen at SE Ranking. They discuss the nuances of demand generation, the importance of quick adaptation in marketing campaigns, and the role of AI in reshaping marketing strategies. Katerina shares insights on measuring campaign success, engaging with communities for feedback, and the evolving landscape of content strategy in the age of AI. The conversation also touches on regional differences in PPC strategies and the importance of personalized best practices in demand generation. Chapters 00:00 Introduction to Demand Generation and PPC Background 02:54 Successful Campaign Strategies and Quick Adaptation 05:41 Measuring Campaign Success and Metrics 08:45 Community Engagement and Customer Feedback 11:40 Sales Alignment and Communication 14:21 Creative Fatigue and Ad Refresh Strategies 17:06 The Impact of AI on Demand Generation 20:08 Navigating Regional Differences in PPC 22:42 The Evolution of Content Strategy 25:45 AI's Role in Speeding Up Demand Generation 28:20 Best Practices in Demand Generation