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In this Future of Foods interview, Gregory Jaffe - founder of Jaffe Policy Consulting and a former senior advisor at the USDA, breaks down what many founders and investors quietly fear: the U.S. regulatory maze for novel foods. Gregory explains how oversight is split across agencies (and why it matters), walking listeners through the pathways shaping cellular agriculture, cultivated meat, and precision-fermented dairy ingredients. A key theme is intent: how you describe and market a product can change which laws apply, what evidence is required, and how long approval takes. From health claims to labeling choices, small wording decisions can trigger big regulatory consequences. The conversation goes deep on the GRAS system, what “self-affirmed” GRAS really means, why major food companies often expect an FDA-reviewed “no questions” letter, and how transparency can become a strategic advantage rather than a burden. Gregory also unpacks the cultivated meat framework: FDA’s role early in the process and USDA’s mandatory inspection and labeling authority for meat and poultry. @US_FDA @UsdaGov #novelfoods #altprotein @thegoodfoodinstitute3482