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60–70% of clicks go to the top 3 results on Google Maps. If your running store isn't one of them, you're invisible to every runner searching in your area... and it has nothing to do with your website. In this episode, Rob and Derek walk through exactly how to optimize your Google Business Profile for run specialty retail. No theory, no jargon. Just a step-by-step playbook you can execute in a single afternoon for $0. What we cover: → Why your Google listing matters more than your website for new customers → The specific "Running Store" category most shops don't know exists → 20+ services to add that match real searches runners are making → How to build a review system that runs itself → Google Posts: the free feature almost nobody in run specialty is using → The full Quick Wins Checklist: 9 tasks, ~77 minutes, ahead of 90% of your competition 📋 Download the companion checklist PDF: https://specialty.run/guides/gbp2026.pdf This episode is platform-agnostic. Everything we cover works regardless of your eCommerce setup or point of sale (POS) system. It's between you and Google. The Specialty.Run Podcast explores the connections between technology and run specialty retail. New episodes every other Friday. 🔔 Subscribe and hit the bell so you don't miss the next one. #RunSpecialty #SpecialtyRun #RunningStore #Ecommerce #RetailMarketing #SEO #LocalSEO #DigitalMarketing #RunFreeProject