నల్లగా ఉన్నరా? తెల్లగా ఉన్నరా? ఎందుకీ ఈ వివక్ష? || Dark Vs fair, Why This Prejudice? || скачать в хорошем качестве

నల్లగా ఉన్నరా? తెల్లగా ఉన్నరా? ఎందుకీ ఈ వివక్ష? || Dark Vs fair, Why This Prejudice? ||

#profknageshwar #ProfkNageshwaranalysis #mlcnageshwar #black #white #fair #kerala #keralanews నల్లగా ఉన్నరా? తెల్నగా ఉన్నరా? ఎందుకీ ఈ వివక్ష? || Dark Vs fair, Why This Prejudice? || Dark vs fair | An ugly prejudice The 'dark versus fair' debate reignites, exposing the persistent bias against darker skin among Indians In 21st century India, it does not matter that you are a woman who has broken the glass ceiling. Just a stray, unfeeling comment can transport you back to a place of insecurity that you thought you had left far behind. A time when the darker shade of your skin put you in the shadows, unseen, unheard and unwanted. Sarada Muraleedharan was in that place recently. Courtesy a careless remark thrown at her about her tenure as Kerala chief secretary being as black as her husband’s was white, the black labelling bearing “the quiet subtext of being a woman”. Long inured to the casual colourism she had encountered all her life, Sarada decided to “call this one out” on a Facebook post simply because of the speaker’s implied equivalence of black with “the ne’er do good, black the malaise, the cold despotism, the heart of darkness”. The eloquent post reopened an old wound as it were and reignited the debate about the ugly, unfair prejudice Indians continue to harbour against someone dark of skin. A whole sea of condemnation erupted on mainstream and social media in response to Sarada’s post, with hashtags like #Unfair&Lovely beginning to trend widely, challenging the norm, and celebrating darker skin tones. The actress Kani Kusruti, who left a lasting impression with her performance in Payal Kapadia’s All We Imagine as Light, the first Indian film to win a Grand Prix award at Cannes, wrote an impassioned column in a leading daily, talking of how, even as a child, her relatives asked her to wear only light-coloured clothes because “if you wear black or any other dark shade, we can’t see you”. There is a hierarchy of colour, she went on to add, especially for women and girls, and therefore of beauty. Model-actress Poulomi Das recounted how she was on the verge of bagging a lead role in a television show only to learn that the channel rejected her on grounds of skin colour. Ironically, five years ago, Das was the face of Glow & Lovely, the new name for India’s most famous skin-whitening cream brand, after worldwide protests, including the #BlackLivesMatter movement, saw Hindustan Unilever replace the word ‘fair’ with ‘glow’ in 2020. That change proved to be, well, cosmetic. The skin lightening business is a booming one in India, worth $1.3-1.5 billion (Rs 11,100-12,800 crore) currently, with a projected compound annual growth rate (CAGR) of around 6.5-7.2 per cent over the next decade, according to a report on the subject by the Pune-based market research firm Future Market Insights. Fairness continues to be the ideal of beauty, with few dark-skinned role models in mainstream media or Hindi films, while social media is replete with visual representations of fairness as a marker of success and happiness.