Behind the Scenes of RTO Video Magic with EssToo Creative скачать в хорошем качестве

Behind the Scenes of RTO Video Magic with EssToo Creative

Want customers to stop scrolling and start walking into your store? We sat down with Stephen Stough of EssToo Creative, a veteran-turned-creative director who blends military-grade problem solving with story-led marketing that actually moves the needle for rent-to-own. From the origin of EssToo to the infamous “two guys in a bed” hook, we break down what makes a promo memorable, how to match concepts to real store talent, and why commitment on camera beats fancy gear every time. Stephen shares a battle-tested framework for making videos on any budget. Audio is king, lighting is simple but crucial, and a tight script with a clear purpose will outperform long rambling reads. We talk through casting choices, embracing authentic flubs, and building a content library that balances humor, heart, and seasonal offers. You’ll hear how a few early RTO videos found serious traction, why “be brief, be brilliant, be gone” still works, and how to turn a scroll-stopping visual into a clean, compelling call to action. If your team is DIY-ing with phones, you’ll get practical tips: invest in a lav mic from Rode or DJI, diffuse your lights, remove background clutter, and film at least three takes. If you’re ready to level up, consider buying creative time to map a month of concepts your staff can execute in-house. We also cover why cutting marketing and training is the fastest way to shrink foot traffic, and how small, consistent investments can make your store the standout brand when budgets are tight. Subscribe for more creative playbooks tailored to rent-to-own, share this with a teammate who appears in your videos, and leave a review with your best hook that stopped the scroll. Your next great ad might be one brave idea and three clean takes away. EssToo Creative - Stephen Stough https://www.esstoocreative.com Chapters 00:00 Introduction to the RTO Show and Guest Introduction 00:55 The Backstory of S2 Creative and Its Origins 01:43 Transitioning from Military to Creative Work 04:41 Creative Problem Solving in Video Production 07:31 The Role of Humor in Content Creation 10:36 The Evolution of Video Production and Learning from Mistakes 13:41 Building Relationships Through Creative Collaboration 16:40 The Importance of Hooks in Marketing 19:32 Tailoring Content to Audience and Environment 22:30 The Balance of Planning and Improvisation in Filmmaking 25:39 Nurturing Talent and Growth in Video Production 28:25 Creative Video Production Insights 30:34 The Importance of Authenticity in Content 33:26 Commitment and Confidence in Front of the Camera 37:22 Balancing Roles: Behind vs. In Front of the Camera 39:28 Audio Quality: The Unsung Hero of Video Production 42:26 Common Mistakes in Video Production 46:30 Marketing Strategies in Challenging Times 50:28 DIY Video Production: When to Seek Professional Help www.TheRTOshowPodcast.com For swag and information [email protected] Facebook - The RTO Show Instagram - the_rto_show Linkedin - The RTO Show Youtube - The RTO Show Podcast