How are localization leaders redefining roles to win in 2026? скачать в хорошем качестве

How are localization leaders redefining roles to win in 2026?

Localization has outgrown its label. As global enterprise brands scale, localization teams are rethinking how their work is defined, named, and positioned within the business. Join Phrase for a conversation with Notion and SurveyMonkey, two leading global brands that have intentionally reframed their localization roles, alongside Kevin O’Donnell, Global Growth Advisor. The panel will share why these teams moved beyond “localization,” what they gained by reframing their roles around customer experience, and how it changed their visibility and involvement across the organization. This webinar explores how redefining the localization role—from title to mandate—helps teams move from execution to strategic participation, align more closely with broader business goals, and earn a stronger voice in global decision-making. Speakers: Francesca Sorrentino, Localization Director, Phrase (moderator) Mercedes Krimme, Head of International Experience, Notion Damián Fernández, International Experience Optimization Manager, Notion Julia Cassidy, Director of Global Experience & Localization, SurveyMonkey Kevin O'Donnell, Global Growth Advisor, Global10x