He Created The Perfect Pub? - Rory Sutherland & The Devonshire Founder скачать в хорошем качестве

He Created The Perfect Pub? - Rory Sutherland & The Devonshire Founder

Full episode here 👉🏻    • Rory Sutherland Talks Marketing With Londo...   When Oisín Rogers reopened The Devonshire, it hadn’t poured a pint in 12 years. Everyone said it would fail — wrong location, cursed building, no one drank that end of Piccadilly. He spent four months haunted by the same dream: standing alone behind the bar with no customers. The reality? A hurricane. Crowds like the Harrods sale in the 80s. Oisín and Charlie wrote down 38 brutally hard things no one else would dare attempt — from burning half a ton of oak a week to butchering in-house and baking every loaf on site. It became their moat. Rory Sutherland joins to explain why doing the things you don’t have to do is the essence of great branding — and why accountants always kill the magic. =============== 🍺 ON THE MENU =============== 🔥 The fear before opening The Devonshire 📋 Why “38 impossible things” became its secret weapon 🍞 In-house bread, butchery, Guinness, oak-grilled perfection 🎯 How differentiation demands difficulty 💰 Why finance kills creativity 🍪 The warm cookie story that proves marketing magic can’t be cost-cut ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ============================================== 🌟Espresso's are powered by our sponsor Unleashed!🌟 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link: https://hubs.la/Q023F_V90 🤝 Let's Connect!►Let's link-up here (  / )►stalk   me here (  / _hungry.pod  ) This episode was edited by: G.Thomas Craig (  / gthomascraig  ) / (https://gthomascraig.com/)