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Learn how to check which version of your website Google has indexed (www vs non-www, HTTP vs HTTPS) and why setting up proper 301 redirects is essential for SEO. This step-by-step guide will help you consolidate your site’s SEO value and avoid duplicate versions of your pages. Do my Ultimate SEO and AI Course for small businesses: https://smallbiztoolbox.com.au/ Transcript: Hi everyone, what I’m going to do now is check which canonical version of the website Google currently values—in other words, which one it has indexed. The first check is to type in the brand name. You’ll see that what’s been indexed on Google is the version of the website without “www.” It’s just the secure version: https://smallbiztoolbox.com.au . Sometimes you’ll see a version without the “s” (HTTP instead of HTTPS). In this case, Google has indexed and values the non-www secure version. If we go to the website, we can confirm that it has no “www” and includes the “s.” If I remove the “s” and reload, the site automatically adds it back. That means a redirect is in place from HTTP to HTTPS. If that didn’t happen, I’d be telling the web developer to set up a site-wide 301 redirect from HTTP to HTTPS. Now let’s test the www version. If I add “www” and reload, it reverts back to the non-www version. That means there’s already a site-wide 301 redirect from www to non-www . This applies to all pages on the site. In my case, nothing further is needed because the 301 redirects are already in place. However, if your site still showed the “www” version when refreshed, you’d ask your developer to redirect www pages to the non-www version (or the other way around, depending on which version you want to keep). The important thing is to pick one version—www or non-www—and redirect everything else to it. This applies across the entire site: every page should redirect consistently. A 301 redirect tells Google that when a user clicks a different version of a URL, it should pass any SEO value from that version to the chosen one. This consolidates the SEO value of multiple versions (www, non-www, HTTP, HTTPS) into a single version. Instead of spreading ranking power across several variations, it’s combined into one, making it more likely to rank higher. That’s the key takeaway. If you have any questions, just post them in the forum and I’ll be happy to help. Thanks, and I’ll see you in the next video. ----------------------- Website: https://smallbiztoolbox.com.au/ Facebook: / smallbiztoolboxau