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Hard to Swallow Pills: PPC Can't Grow Your Sales. Think more Amazon PPC optimization will unlock unlimited growth? Here's the uncomfortable truth about Amazon Ads that most sellers refuse to accept. After perfecting your campaigns, what's the secret Amazon PPC strategy to keep doubling sales? There isn't one. Once your campaigns move from inefficient to efficient, PPC hits a ceiling and can't grow your sales anymore. In Episode 121 of That Amazon Ads Podcast, Stephen and Andrew reveal why 90% of accounts see massive wins in 30 days, then sales plateau completely. Hard to Swallow Pills: Your growth doesn't come from bid adjustments or campaign tweaks. It comes from category demand, market share dynamics, and catalog expansion. If your Amazon PPC performance stagnated after initial success, this episode explains exactly why and what to do next. Real sustainable growth requires strategies beyond Amazon Ads. ========== 🔔 Subscribe to That Amazon Ads Podcast for weekly insights! Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: / discord Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ========== CHAPTERS: ========== 00:00 - 01:18 - Introduction 01:18 - 03:19 - The Core Concept: Inefficient vs. Efficient Advertising 03:19 - 05:40 - The 30-Day Guarantee Phenomenon 05:40 - 07:42 - Why Profits Stagnate After Optimization 07:42 - 09:38 - Defining What "Optimized" Actually Means 09:38 - 11:22 - Market Share and Competitive Positioning 11:22 - 13:15 - The Strategic Failure of Single-Product Businesses 13:16 - 14:28 - The Core Truth About PPC and Sales Growth 14:28 - 15:16 - Product Lifecycle and the Limited Role of PPC 15:16 - 15:42 - Conclusion ========== 🔗Connect with Stephen & Andrew: Stephen: / stephen-noch Andrew: / andrewbailiff 🎙️Follow That Amazon Ads Podcast: LinkedIn: / that-amazon-ads-podcast Spotify: https://podcasters.spotify.com/pod/sh... YouTube: / @thatamazonadspodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place! ========== #thatamazonadspodcast #amazonppc #amazonads