S3 E43: Marketing Spend vs. Agency Overheads: How Pastries, Drinks Trolleys, and Ticket Clipping ... скачать в хорошем качестве

S3 E43: Marketing Spend vs. Agency Overheads: How Pastries, Drinks Trolleys, and Ticket Clipping ...

When you’re paying your agency big money, how much of that is productive? And how much is pastries, drinks trolleys, and middle-management ticket clipping? In this episode, Gerard Doyle joins Jack to share the hidden economics of Marketing Agencies.  We explore: • Why glass-walled meeting rooms, front-desk greeters, and “free” pastries aren’t really free • How bloated hierarchy and made-up titles inflate your bill without improving outcomes • The silo problem: when the SEO and Google Ads specialists only talk in front of you • How agency profit models push burnout down the org chart • The career cost of locking juniors into narrow specialisations • The importance of being a “triangle-shaped marketer”  • What a healthy, integrated team structure looks like If you’ve ever wondered where your budget really goes, this episode will fill you in.  This episode was co-hosted by: Brand Strategist Jack Ferguson And Fractal Agency Owner Gerard Doyle Find Jack on LinkedIn here: Jack Ferguson | LinkedIn (  / jackfergusonmymm  ) Find Gerard on LinkedIn here: Gerard Doyle | LinkedIn (  / gerarddoyle  ) Follow The Push on LinkedIn here: The Push: Overview | LinkedIn (https://www.linkedin.com/company/thep...) Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok (  / thepushmedialab  ) Follow The Push on Instagram here:   / bethepush   Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push (https://bethepush.com/) Visit Jack’s personal website here: Jack Ferguson — Brand Strategist (https://jackferguson.co/) Visit Gerard’s website here: The Startup Marketing Agency for Founders and Entrepreneurs – Helping Entrepreneurs find customers for their amazing services and inspiring solutions (https://fractal.com.au/)