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It now costs more to advertise a home for sale in Australia than almost anywhere else in the world and REA group, the $32 billion publicly listed company, which operates realestate.com.au and is majority owned by the Murdoch-controlled News Corporation, reaps most of the online advertising fees. The regulator, the Australian Competition and Consumer Commission (ACCC), has stepped in after years of complaints that REA Group is using its dominant position to the detriment of home sellers and real estate agents. While the cost of providing a home listing on the internet is very low, the Melbourne-headquartered company has established itself as the number one site to list on and, as such, it can hike up its listing prices nearly every year. But what has the industry most worried is REA Group's business model, which will now also come under the regulator's microscope. The company has amassed power in Australia's highly lucrative real estate market — by not only becoming the number one portal to advertise a property for rent or sale, but by taking over a raft of other businesses that hold a wealth of data about consumer habits when it comes to buying and selling a home. Real estate agents fear it won't be long until REA starts charging them fees for leads on buyers and sellers, and some even speculate that one day REA may operate as one mega real estate agency that could wipe out smaller independent agents altogether. #ABCBusiness Subscribe: http://ab.co/1svxLVE Read more here: https://www.abc.net.au/news/business ABC NEWS provides around the clock coverage of news events as they break in Australia and abroad. It's news when you want it, from Australia's most trusted news organisation. For more from ABC NEWS, click here: https://ab.co/2kxYCZY Watch more ABC NEWS content ad-free on ABC iview: https://ab.co/2OB7Mk1 Go deeper on our ABC NEWS In-depth channel: https://ab.co/2lNeBn2 Like ABC NEWS on Facebook: / abcnews.au Follow ABC NEWS on Instagram: / abcnews_au Follow ABC NEWS on X (Twitter): / abcnews Note: In most cases, our captions are auto-generated. #ABCNEWS #ABCNEWSAustralia