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The Difference between Marketing and Branding

Star Mountain Capital, founded in 2010 by Brett Hickey, regularly offers its partners in the business owner/executive, lower middle-market fund manager, and deal advisor community access to complimentary educational events. As part of our “collaborative ecosystem” and efforts to add value and help grow companies and jobs in the U.S. lower middle-market, we present: "The Difference between Marketing and Branding" presented by James Heaton, Tronvig Group & Vincent Fatato, GreyBox Creative and moderated by Star Mountain COO John Polis. Topics include: What is a brand? It’s much more than your logo. Discover the key ways in which you can maintain control over your brand and how it can impact your bottom line. What is the single biggest key to marketing success? It’s all about your target. Learn how to get beyond the natural bias of your own perspective. Marketing is “push," branding is “pull." They cannot function independently. We’ll explain why. Disclaimer: Nothing presented in this webinar or webinar materials constitute an offer to sell or a solicitation of an offer to purchase by Star Mountain Capital interests in any investment product. http://www.bretthickey.com http://www.starmountaincapital.com/br... http://starmountaincharitablefoundati...   / bretthickeysmc     / bhickey   https://en.wikipedia.org/wiki/Brett_H... https://www.crunchbase.com/person/bre...   / bretthickeysmc   https://plus.google.com/+BrettHickey   / brett.hickey   http://www.milkeninstitute.org/events... indvstrvs.com/brett-hickey/ https://www.inc.com/profile/star-moun...