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Most brands want fast sales. But the brands that convert quickly didn’t start yesterday. Good products don’t sell themselves. People buy brands they already recognise, trust, and feel confident choosing. That confidence is built long before the transaction, not during promotions, activations, or pressure-filled campaigns. In this video, we explain why brand growth must come before sales growth, why visibility needs to start early, and how consistent marketing builds demand over time. This perspective matters for founders and leaders who feel like marketing is expensive, unpredictable, or underperforming when in reality, it’s often being asked to work too late. If marketing only shows up when results are needed, pressure increases and execution suffers. But when visibility is built early, sales become easier, faster, and more sustainable. 📩 For strategy conversations and partnerships: info@upturnark.africa 📞 +254 797 702 820