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In our July virtual boardroom, Ian Clark, CFO at Online4baby, discussed how to work through the difficulties of strategic execution and achieve your organisation’s long-term goals. In this session, Ian covered the following: · Understanding the execution roadmap · Defining vision and mission · Identifying core values and strategic anchors · Crafting a compelling value proposition · Setting long and short term objectives and identifying strategies to deliver them Ian Clark is an accomplished CFO with over 25 years of experience, combining his expertise from large PLCs such as Universal Music and JD Sports, as well as several SMEs. His diverse background spans multiple sectors, including B2B manufacturing and B2C pure play e-commerce. Ian has a proven track record in both growing and transacting businesses, as well as turning around distressed companies. In addition to finance, Ian has led culture and engagement programs across various organisations, using these programs to help co-create and articulate the strategic framework. His passion for strategic planning and execution has made him a respected leader in the finance profession.