Jonah Goodhart (Mobian) - Media Tech Talk скачать в хорошем качестве

Jonah Goodhart (Mobian) - Media Tech Talk

Media Tech Talk #007 - Jonah Goodhart (Mobian) Jonah Goodhart - Co-Founder & CEO of Mobian and Co-Founder of Moat - joins Daevid Richards and Paul Luckett for a deep dive into the future of measurement, contextual intelligence, and AI-powered media transparency. In this episode: (02:00) - Jonah’s 27-year journey: Cornell → Right Media → Moat (14:00) - DoubleClick, prioritisation hacks & the birth of programmatic (20:00) - How Moat evolved & the philosophy of independent measurement (29:00) - Why measurement matters more with $700B+ in digital spend (34:00) - Rethinking walled gardens, content & distribution (40:00) - Mobian: AI-powered contextual intelligence explained (42:00) - The Taylor Swift & “violent star” problem with legacy models (46:00) - Multimodal AI: text, audio, video, frames, sentiment & emotion (53:00) - Fox & Prudential: real results and industry signals (59:00) - Will measurement ever be solved? Jonah’s prediction (01:04:00) - Final advice: technology fades, people remain 💬 Guest: Jonah Goodhart - https://mobian.com | LinkedIn:   / jonahgoodhart   🎧 Hosts: Daevid Richards -   / daevidrichards   Paul Luckett - https://www.luckettmediaconsulting.com |   / paul-luckett   Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising. #MediaTechTalk #JonahGoodhart #Mobian #Moat #Measurement #Attention #BrandSafety #ContextualAI #CTV #AdTech #Programmatic #Transparency #MediaInnovation