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This video covers video game history, endgame design, live service games, MMO progression, monetization systems, and player retention psychology. Why do modern video games feel endless, and why do so many games rely on endgame systems, live service models, and constant progression? We explore the gaming history and evolution of game design, monetization, and player retention to explain why games stopped ending. In this documentary-style episode of Games in Context, we trace the evolution of games from coin-operated arcades to home consoles, MMOs, and modern live-service platforms. By examining game mechanics, business models, and the psychology behind progression systems, this video explains how endings were replaced—and how that shift changed what it feels like to play games today. 00:00 Intro 2:01 When Games were Machines 3:42 From Quarters to Cartridges 7:10 Rogue, Diablo, and Endless Progression 11:18 Subscriptions, Microtransactions, and Live Service 15:13 Progression, Habit, and Routine