The Font That Carries a Dying Culture's Voice | Ishan Khosla | TEDxGateway GIS скачать в хорошем качестве

The Font That Carries a Dying Culture's Voice | Ishan Khosla | TEDxGateway GIS

Hundreds of India's craft traditions - from tribal tattoos to hand embroideries -are disappearing, and when they go, the voices and memories they carry go with them. Designer and researcher Ishan Khosla, whose work is held in the permanent collections of SFMOMA and the Fukuoka Asian Art Museum, has spent over 15 years finding them an unlikely sanctuary: as digital fonts in our screens. In this talk, he reveals how he collaborates with craftswomen in remote villages - from Kutch to the forests of Central India - to turn fading motifs into digital typefaces used today in theatres and museums across the world. Ishan Khosla is a visual artist, designer, and founder of The Typecraft Initiative — a platform that collaborates with tribal women, refugees, and indigenous craftspeople to transform endangered art forms into working digital typefaces. Holding an MFA from the School of Visual Arts, New York, his work has been exhibited at the London Design Biennial, Ginza Graphic Gallery (Tokyo), and RMIT Gallery (Melbourne), and is held in the permanent collections of the San Francisco Museum of Modern Art (SFMOMA) and the Fukuoka Asian Art Museum. His essays have been published by Bloomsbury, Marg, and Macmillan, and he lectures globally at leading typography and design forums including ATypI, AIGA, and TypoBerlin. Through Typecraft, fonts built from Baiga tribal tattoos, Rabari embroideries, and Khatri tie-dye are now in active use by institutions across four continents — each one a living archive of a culture that refused to disappear. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx