How Writing a Book is Like Launching a Startup | "Startup Campus" Author Mike Cohen скачать в хорошем качестве

How Writing a Book is Like Launching a Startup | "Startup Campus" Author Mike Cohen

How writing a book taught a UC Berkeley innovator the startup lessons of a lifetime. In this talk from the book launch of “Startup Campus: The Future of Innovation at Berkeley,” author Mike Alvarez Cohen (Director, Innovation Ecosystem Development at UC Berkeley) shares the surprising parallels between writing a book and building a startup. Drawing from his journey to create “Startup Campus,” Mike reveals five essential life lessons that apply to both aspiring authors and ambitious founders. Hear how a chance happy hour conversation sparked a campus-wide project and how treating a manuscript like a "Minimum Viable Product" was key to bringing Berkeley’s innovation story to life. Whether you're building the next big thing or writing your own story, these insights will help you find your "co-founder," define your North Star, and build the team to bring your vision to life. In this video, you'll learn how to: 1️⃣ Get Out and Socialize - Find your “co-founder” 2️⃣ Set Goals and Stay Focused - Create your vision and business model 3️⃣ Pursue Lifelong Learning - Develop your story’s “architecture” 4️⃣ Seek Feedback - Why you need a “Minimum Credible Manuscript” 5️⃣ Team Up with Great People - Assemble your “go-to-market” team 📘 "Startup Campus" is a donor-funded project - all net proceeds return to UC Berkeley. Get the book here: https://iande.berkeley.edu/StartupCampus ▶️ Watch the full panel discussion:    • Inside UC Berkeley’s #1 Startup & Innovati...   🎥 Co-hosted by: Berkeley SkyDeck: https://skydeck.berkeley.edu/ Bakar Bio Labs: https://bio.bakarlabs.org/