The B Corp Question Every Scaling CEO Should Ask | Tim Jones скачать в хорошем качестве

The B Corp Question Every Scaling CEO Should Ask | Tim Jones

“If you can’t have fun while trying to change the world, you’re doing it wrong.” Tim Jones, known as That B Corp Bloke, explains how B Corp certification helps CEOs grow revenue, retain great talent, access capital, and build resilient purpose-driven businesses. In this episode of Care Beyond Profits, Tim shares his journey from medical device sales inside operating theatres to becoming one of New Zealand’s most influential B Corp advisors. He reflects on confronting profit-first systems that prioritised returns over patient outcomes, how the Christchurch earthquakes and becoming a father reshaped his perspective, and why B Corp became the framework that aligned his values with his work. About Tim Jones Tim Jones, also known as That B Corp Bloke, is a B Corp coach and consultant specialising in B Corp certification for purpose-driven businesses. He helps CEOs and leadership teams increase profitability, strengthen competitive advantage, and create meaningful impact for people and planet. Tim has helped certify around one third of the New Zealand B Corp community and works with companies around the world. His mission is to empower businesses to thrive in a purpose-driven economy through B Corp certification. Tim shares insights on: • B Corp certification explained for CEOs and founders • Purpose-driven business and ethical leadership • Profit, growth, and resilience through B Corp • Talent retention, culture, and customer trust • Building businesses that care beyond profits Timestamps 0:00 CEOs, growth challenges, and why B Corp matters 0:53 Welcome to Care Beyond Profits and introduction to Tim Jones 2:20 Growing up in the UK and early influences 6:50 Studying medieval history and searching for meaning 7:52 Wanting to join the army and being rejected 13:22 Entering medical device sales 18:35 When profit outweighs patient outcomes 22:51 Christchurch earthquakes and walking away from the industry 26:02 Discovering B Corp and a new way of doing business 32:02 What B Corp certification actually involves 43:28 Values, leadership, and final reflections Learn more about Tim and his work • Grow Good Limited: www.growgood.co • LinkedIn:   / timjonesthegrowgoodguy   Learn more about Azoora and her work • LinkedIn:   / azooraali   • Website: https://www.accountingandtax.co.nz/ Listen to Care Beyond Profits on Spotify and YouTube. ❤️ If Tim’s story resonated with you… Please like, share, and subscribe for more conversations with leaders who prove that care and profits can grow together. #BCorp #PurposeDrivenBusiness #Leadership #SocialImpact #CareBeyondProfits