Watch China's fast fashion model wear 150 outfits in a days work. скачать в хорошем качестве

Watch China's fast fashion model wear 150 outfits in a days work.

Fast fashion: for an e-commerce model in China, 150 outfits in 13 hours is a day’s work. Cui Yue, known professionally as Pin’er, models clothes for online retailers selling their goods on the Chinese e-commerce behemoth Taobao. Because Taobao models are valued for their ability to drive sales, with the website tracking each product, the approach to modelling favours volume and efficiency. Modelling between 100 and 200 outfits a day (and more than 200,000 in her career, she estimates), Pin’er tries to capture the spirit of each outfit in a matter of seconds, shifting her poses in rapid-fire sequences before slipping into the next look. Mostly shot on the street, with the briefest of pauses for water and food, it’s hectic and decidedly unglamorous work, but for models such as Yue it can be lucrative – at least for a time. This is part of a video series on work in modern China by Noah Sheldon, Taobao Model is an offbeat and engaging look at a little-seen side of e-commerce and the gig economy. Soundtrack by Nick Zinner of the Yeah Yeah Yeahs Director: Noah Sheldon Producer: Jean Liu Composer: Nick Zinner