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💖 Get 30% off at FOREO with my code LAURAJANE30 → foreo.se/4j7i Why are so many pretty girls choosing to look “ugly” on purpose? In today’s video, we’re diving into the cultural shift where women are rejecting traditional beauty standards in favor of something messier, rawer, and deliberately unconventional. From the rise of the clean girl aesthetic—glossy skin, slicked-back buns, and quiet luxury—to the chaotic embrace of ugly pretty, we’re watching a new kind of beauty rebellion unfold in real time. But this isn’t the first time we’ve seen a pendulum swing like this. We’ll explore how the 1920s flapper era shattered Victorian ideals, how 1990s grunge and heroin chic rejected the glossy supermodel glam of the ‘80s, and how today’s TikTok-fueled aesthetic chaos fits into that historical lineage. What does it mean when women start to dress for the female gaze, not the male gaze? What happens when beauty becomes less about looking attractive and more about making a statement? This video breaks down the deeper reasons behind the current clash between perfection and provocation. Whether you align with the #CleanGirl aesthetic or you’re fully on team #UglyPretty, this moment in beauty is about more than just trends—it’s about power, rebellion, and cultural identity. Let me know in the comments: Which side are you on? And don’t forget to like, subscribe, and hit the bell if you want more deep dives into beauty, culture, and history every week. Join this channel to get access to perks: / @laurajaneatelier Got it! Here are the hashtags in plain paragraph form: #BeautyStandards #UglyPretty #CleanGirlAesthetic #BeautyRebellion #TikTokBeautyTrends #ModernFemininity #FeministBeauty #AestheticCulture #GenZStyle #CulturalCommentary #LauraJaneAtelier #BeautyHistory #PrettyGirlsTrend #SkincareShift #Foreo