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AppLovin's Axon ad platform is one of the biggest opportunities in paid traffic right now, and most brands aren't using it yet. In this episode of The Smart Marketer Show, agency CEO Pep Hufen breaks down everything you need to know to go from zero to your first Axon campaign live in as little as 60 minutes. Here's what we cover: → What Axon is (and why it's NOT just for gaming brands) → Why the audience skews toward women 30-40 with disposable income → The 3-part ad format that delivers 35 seconds of unskippable attention → How Axon attribution works (and why your ROAS looks lower than it actually is) → ROAS vs. CPP goals: which to choose and how to set them → Universal vs. Prospecting campaigns → Day Zero vs. Day Seven optimization windows → Budget recommendations and how to scale → Real results: one brand scaled from $300/day to $8,000/day in 60 days → Live walkthrough of the Axon Ads Manager 🎁 Sign up through our link and get $5,000 in ad credits when you spend $5,000 in your first 60 days: 👉 smartmarketer.com/axon 🎨 Need help creating interactives for Axon? Try Thumbstop: 👉 usethumbstop.ai — use code SMART50 for 50% off your first 3 months 📧 Powered by Omnisend — the only email & SMS platform with hands-on account managers: 👉 smartmarketer.com/omnisend 🎓 FREE Axon Masterclass coming soon — a 4-5 hour deep dive with Ezra and Pep. Stay tuned! --- ⏱️ TIMESTAMPS: 01:48 — What is Axon / AppLovin? 08:14 — Platform stats & audience breakdown 10:42 — The psychology of gaming ads vs. social media 16:48 — The 3-part Axon ad format explained 21:24 — Live ad example walkthrough 27:02 — Thumbstop: creating interactives with AI 32:04 — Campaign setup step by step 35:03 — ROAS vs. CPP optimization 38:24 — Prospecting vs. Universal campaigns 41:53 — Budgets, goals & data maturity 52:34 — UTC timing — don't skip this! 54:25 — $5,000 ad credit offer 55:00 — Real brand case studies 58:19 — Live Axon Ads Manager walkthrough 1:09:42 — Q&A & scaling strategies #AppLovin #AxonAds #EcommerceMarketing #PaidAds #SmartMarketer #MetaAds #DigitalMarketing #EcommerceAds #ScalingBrands