79 [EB Series] How to Make Recruitment Marketing Stick | Elizabeth Clerke from Westpac скачать в хорошем качестве

79 [EB Series] How to Make Recruitment Marketing Stick | Elizabeth Clerke from Westpac

In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Elizabeth Clerk, a former ad agency veteran turned candidate experience expert, to unpack what great recruitment marketing really looks like when it’s embedded inside talent acquisition. Elizabeth shares why recruitment marketing should never sit on the fringes of TA, and how bringing brand, recruiters and HR together early creates stronger campaigns, better candidate experiences, and real business impact. She breaks down the realities of measurement in recruitment marketing, why it’s not “magic”, and how to prove value even when perfect data doesn’t exist. The conversation also explores the importance of collaboration with recruiters, educating internal stakeholders on the strategy behind employer brand work, and why courage and consistency matter when protecting your message in-market. A practical, honest conversation for anyone trying to move recruitment marketing from “nice to have” to a core TA capability. Key Topics: 02:10 – What recruitment marketing actually means in practice 04:30 – Why recruitment marketing must live inside TA 07:45 – Measurement realities: Proving impact without perfect data 12:00 – Educating recruiters and HR on the “why” behind campaigns 16:40 – Collaboration: Getting recruiters involved early 22:30 – Protecting your message when the business goes off-script 28:10 – Why recruitment marketing isn’t magic — it’s hard graft 34:50 – The recruiter partnership that made it all work