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From TikTok content creator to agency founder, Isobel Lorna’s journey is all about building yourself from the ground up. Starting as a corporate marketing assistant and night-shift worker, she found her voice creating “Day in My Life” videos that showed young women they could carve their own path and succeed on their own terms. As her influence grew, she navigated the pressures of social media, creating a distinct online persona to separate her influencer self from her real life. In this episode of Bishness As Usual, Lorna joins host Claudia Bish to share how she turned her TikTok success into Voir Social, the lessons of balancing authenticity with branding, the importance of surrounding yourself with the right people, and how she learned to step in and out of her influencer identity while building a business that’s both sustainable and empowering. Love what you hear? Follow Bishness As Usual on Instagram ( / bishnesspod , Spotify (https://open.spotify.com/show/3FEYppV..., Apple Podcasts (https://podcasts.apple.com/us/podcast..., Amazon Music (https://music.amazon.com/podcasts/c42..., and Youtube @BishnessAsUsual so you never miss an episode.