Designer | Data | AI Startups | India to Amsterdam скачать в хорошем качестве

Designer | Data | AI Startups | India to Amsterdam

Had an inspiring conversation with Nishith Srivastava, Founder of The Agentics, based in Amsterdam, Netherlands. Nishith is a business and digital transformation leader with 25+ years of global experience in AI, digital consulting, and omni-channel marketing across Southeast Asia, Europe, and India. Most recently, he led Experience Design Services (BORN XDS) at Tech Mahindra as VP, Continental Europe. We discussed how data and context go hand in hand, understanding users, geography, and culture is crucial. Even small things like colour perception can change how people respond. Multiple rounds of user research and testing are key to a better design. And for anyone building with AI, a clear takeaway: don’t chase AI trends. Utilise AI strategically, in ways that enhance your business positioning and generate tangible value. A few takeaways from the conversation: Data delivers value only when paired with real user context Geography and culture strongly influence user behaviour “Client-first” matters only when decisions truly reflect it End-to-end experience is key to long-term retention The HEART framework helps connect user experience with real business outcomes