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The All Blacks remain the most valuable rugby brand in the world despite the Springboks winning back-to-back Rugby World Cups. According to a report by BrandFinance.com, the All Blacks are not only the most valuable rugby brand but the strongest, too. Every year, Brand Finance – a brand valuation consultancy – puts 5,000 of the biggest brands to the test and publishes over 100 reports. According to the report, the New Zealand All Blacks brand value is up 53% to USD282 million (NZD 452 million) since the last Rugby World Cup in 2019. In this video I will look at the outcome of the 2023 Brand Survey and rankings from BrandFinance and how the top six strongest rugby brands in the world have performed since 2019. 00:00 Introduction 00:20 Introducing Brand Finance 00:51 Top 10 strongest rugby brands 2023 01:05 Top 10 most valuable rugby brands 2023 01:58 The All Blacks 03:03 England 03:36 France 04:01 Ireland 04:49 Wales 05:05 Springboks 06:25 Sponsorships 07:11 Conclusion