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Story behind Cadbury Dairy Milk Iconic Ad | "Kuch Khas hai" | Marketing Case Study

Check out one of India's greatest ad campaigns. Learn the marketing genius behind the ad. Find out how Cadbury's 1990s ad campaign changed audience perception. Cadbury's campaign is a great lesson for indirect marketing, the ad did not make the product the hero, it, however, focused on people from different backgrounds, and age groups and connected their feeling of Joy. Subscribe here: https://goo.gl/TlIKlh Follow us on Twitter:   / thefilmycut   Follow us on Facebook:   / thefilmycut   Produced By: Navin B. Channel: The Filmy Cut (TFC) *Copyrighted content used under the Fair Use exception for review and commentary. *Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.

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