Marketing Measurement for Beginners | Part 1 - Marketing Mix Modeling скачать в хорошем качестве

Marketing Measurement for Beginners | Part 1 - Marketing Mix Modeling

Welcome to Part 1 of 4 of our mini-series on Marketing Measurement! In this episode, the focus is on Marketing Mix Modeling (MMM), a statistical technique used to analyze the effectiveness of various marketing channels, both online and offline. The video very simply explains the basics of MMM, including its benefits, how it works, and clears up common misconceptions such as the difference between MMM and Multi-touch Attribution (MTA). If you’re looking to optimize your marketing budget and allocate resources more efficiently, this is the perfect place to start. Don’t forget to subscribe for parts 2, 3, and 4, where we'll go over MTA, Incrementality testing, and Triangulation! 👉 ‪@WeAreFunnel‬ TIMESTAMPS 00:00 - 00:35 - What is Marketing Mix Modelling? (Marketing Mix Modeling Explained) 00:36 - 00:50 - Multi Touch Attribution vs Marketing Mix Modeling (MTA vs MMM) 00:51 - 1:18 - 3 Key Concepts of MMM 1:55 - 2:30 - How does Marketing Mix Modeling work? 2:31 - 3:25 - What are the Benefits of MMM? 3:26 - 4:38 - What are the Limitations of MMM? 4:39 - 6:05 - Things to keep in mind with MMM STAY TUNED:👇 LinkedIn:   / funnel-io   Instagram:   / funnel.io   TikTok:   / wearefunnel   Blog: https://funnel.io/blog #marketingmixmodeling #marketinganalytics #marketingmix #mmm #marketingmeasurement #dataanalytics #dataanalysis #marketingdata #marketingdigital #digitalmarketingtips #digitalmarketing