Measuring the Magic: the origin story of System1’s Star Rating скачать в хорошем качестве

Measuring the Magic: the origin story of System1’s Star Rating

Measuring the Magic: the origin story of System1’s Star Rating, a validated effectiveness metric that predicts advertising’s long-term brand-building potential. Featuring Orlando Wood, System1’s Chief Innovation Officer, author and founder of a.p.e. (Advertising Principles Explained), and Peter Field, effectiveness expert and co-author of The Long and the Short of it. The film explores the important role of showmanship advertising, how and why System1 brought emotion to the center of creative effectiveness measurement, how the Star Rating metric was validated and its role in supporting marketers who want to drive lasting commercial impact. For more information about our methodology, visit: https://system1group.com/methodology For more information about our Test Your Ad testing platform and global database of 125,000+ ads, visit: https://system1group.com/test-your-ad