Why Cutting Your Marketing Budget Can Backfire (and What to Do Instead) скачать в хорошем качестве

Why Cutting Your Marketing Budget Can Backfire (and What to Do Instead)

CMOs, cutting costs doesn’t always mean better results. In fact, obsessing over efficiency can kill growth if you’re not careful. In this video, we break down the difference between marketing effectiveness and marketing efficiency, and why getting the balance right is the secret to smarter spending and stronger impact. You’ll learn: • Why effectiveness beats vanity metrics • How to measure marketing efficiency (MER, CPL, LVR) • The metrics that actually show long-term brand value • How to talk to your C-suite about ROI and growth • Why Funnel brings both efficiency and effectiveness into one view Whether you’re tightening budgets or scaling fast, this video gives you the blueprint for modern, data-driven marketing that actually works. 00:00-00:47 – Intro: Effectiveness vs. Efficiency 00:48-01:36 – What is marketing effectiveness? (And why it matters) 01:37-02:32 – Efficiency vs. Effectiveness: The boat analogy 02:33-03:39 – Striking the right balance 03:40-04:19 – Measuring marketing effectiveness vs. efficiency 04:20-04:40 – How to measure marketing efficiency 04:41-05:22 – How to measure marketing effectiveness 05:23-06:10 – Your blueprint for smarter marketing #cmo #marketingeffectiveness #marketingefficiency #marketingstrategy #marketingroi #performancemarketing #marketingmeasurement #datadrivenmarketing #marketingtips