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Wix Media Platform: The Engine Behind Your Media

Serving media for 250M+ websites and handling 6B+ requests a day completely changes how you think about images and videos. In this deep dive conversation, Tomer Salton and Eli Ben-David open up ‪@Wix‬ Media Platform behind the scenes - the systems that quietly serve images, videos, and audio at MASSIVE scale. Because when an image loads slowly, the whole website feels broken. And solving that is deep platform engineering. In our new podcast you'll learn: What it takes to support ~1M image requests per minute after caching How CDN and real-time transformations power fast pages and better SEO How modern image formats (JPEG, WebP, AVIF) balance quality, size, and CPU Why video streaming feels like magic, but is really smart protocols (ABR / HLS) If you care about performance, scale, and building infrastructure users never notice - this one is worth watching. 00:00 Welcome and Introduction 00:46 What is "Media" and why it matters? 09:28 Inside Wix Media Platform 13:41 How does Wix stream videos so smoothly? 17:55 Why is serving images such an important challenge for our team? 21:57 AVIF: big challenge, bigger win 35:54 How do we deliver billions of images so efficiently? 42:24 What does it take to protect our images? 44:00 Testing a pixel-changing system