Andres Jara - How a chef-butcher-farmer turned legumes into a clean-label food that rewards farmers скачать в хорошем качестве

Andres Jara - How a chef-butcher-farmer turned legumes into a clean-label food that rewards farmers

How do you make legumes great again? This is not a political episode. It’s about something far more urgent: giving legumes the role they truly deserve in our food system. Together with Andres Jara, co-founder of Favamole, we explore what it really takes to build a regenerative food brand in the middle of today’s industrial food landscape. What if a simple, delicious sauce could change crop rotations, farmer income, and your weekly lunch? With Andres we explore how a chef-turned-butcher-turned-farmer built Favamole: a fresh, clean-label legume spread that tastes great, pays growers fairly, and can scale without losing its soul. How do you play the game while sharing shelf space with giant food companies, big retail, massive processors, and catering empires? And more importantly: how do you scale fast, influence as many hectares as possible, and not lose your regenerative soul along the way? We dive into regenerative business models, flavour as a lever for change, regenerative finance, scale, money, and impact, all while walking on the stunning, sunny, and very cold fields of Jeroen and Mellany Klompe. We dive into the origin story—why a guacamole “alternative” wasn’t enough—and how redefining “mole” as its own category unlocked flavor, pricing, and brand freedom. 0:00 Legumes Deserve A Bigger Role 2:48 Competing While Staying Regenerative 9:48 From Market Garden To FavaMole 19:36 Why Scale Matters For Impact 32:58 Paying Farmers For Food, Not Feed 41:58 Defining Mole And Owning The Category 51:58 Sourcing Direct And Planning Crops 1:01:58 Winter Beans, Pests And Learning Curves 1:09:58 Subsidies, Incubators And First Scale-Up 1:16:58 Partnering With A Guacamole Giant 1:23:58 Foodservice First, Then Retail 1:31:58 ESG, CSRD And B2B Value