The Social First Video Marketing Strategy 2022 | Social Media AND Youtube Content Creation скачать в хорошем качестве

The Social First Video Marketing Strategy 2022 | Social Media AND Youtube Content Creation

In this video, I am going to explain the Social First Video Marketing Strategy. A powerful video strategy that allows you to create long-form content for video platforms like Youtube, and short videos vertical content for social channels at the same time. Download FREE Social First Video Checklist👇 https://www.clintmally.com/create Check out the full blog post👇 https://www.clintmally.com/social-fir... This is the ultimate guide to the Social First Video Marketing Strategy. This guide will teach you: How to create video for Youtube and social media at the same time. Which platforms to focus on and how to post on them. How to leverage social-first video to increase website traffic. If you are ready to step up your marketing game with video then this guide is for you. The Social First Video Marketing Basics Instead of starting with a big piece of content and chopping it up later as an afterthought, you start small, in one-minute chunks and build up from there. For example, the Youtube video at the top of this post was a social-first marketing video. I know getting really meta right?. Take a topic, and section it out into smaller sub-topics. Create one-minute videos for each subtopic that are entertaining and helpful. This way when you later group all of the smaller videos together you have a Youtube video or podcast where every single minute is helpful and engaging along with shorter videos that will crush on social media. However, when we talk about social media, not all platforms are created equally. The Best Social Media Platforms For Video Marketing Social media platforms like Instagram Reels, TikTok, and Youtube Shorts use a different algorithm than other platforms like Facebook or Linkedin. Most platforms limit you by your follower count and the hashtags you use on a social post, more on hashtags later. However, Reels, TikTok, and Shorts operate by taking into account: The title Transcription of the words you say in your video, watch time, along with your Hashtags to decide if it's worth showing to more people. Basically, if you can make a good video, you can have it seen by way more people. What’s more, is that it will show it to people who are interested in the stuff you are talking about. The Guidelines Of High-Quality Reels, TikToks, and Shorts Since platforms like Reels and Shorts cut videos off after a minute, it makes sense to break up content topics into one-minute subtopic explanations when scripting out your videos This ensures that you waste zero time, and maximize the value of every single minute of your content. If you absolutely have to, you can also break content down into sub-sub topics, but the point remains, that you should make every minute of your video count. People do not have short attention spans. We pay to watch three-hour movies all the time. However, we will not stick around for a boring or unhelpful video. Scripting and Topic Finding For Videos Scripting your videos is the best way to ensure your content won’t get time capped on social media and that you don’t waste time when filming. Also, this can make it way easier to edit later on, because you’ll know exactly what should and shouldn’t be in your content even if you are not the one doing the cuts. I divide my script into one minute parts and set a timer to see if I can say everything at a normal pace in the one minute time frame during the writing process. Then when filming, I upload the script to a free teleprompter app, put it next to the camera lens, and make sure the text is just big enough for me to see without squinting, but not too big so that you see my eyes tracking back and forth. Yes, I read off a teleprompter for every video I create. How To Add Specific Scripting For Youtube When chunking social videos together for a longer youtube video you will need to add some scripting for youtube specifically. Your youtube specific content can be broken down into 3 parts. 1. First, Script a topic intro. Start with a pain point you are trying to solve for your potential customers, then your solution will be more interesting. Keep this around 30 seconds to a minute. 2. Next, Script a short intro for yourself and/or your company. This should be no longer 15-30 seconds and it should come only after your first subtopic clip. People don’t care about who you are until they understand that you can help 3. Last, Script an outro by giving them a call to action. Do you want them to give you a call? Leave a comment? Subscribe, or download lead magnet? #Socialmediamarketing #videomarketing #videomarketingstrategy