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CertiCraft recently had the opportunity to travel to Quebec to attend a handful of cannabis events in September, and we're not exaggerating when we say each one of us fell in love with Montreal. Connecting with Québécois industry members was truly special, and we were fascinated to hear about the unique differences and challenges they face. We knew these conversations were worthy of The State of Craft, so we're thrilled to welcome Pierre Leclerc to the show. Pierre is the CEO of AQIC: Association Québécoise de l'Industrie du Cannabis [The Quebec Cannabis Industry Association]. We're hear about what's different in Quebec compared to the rest of the country, what AQIC focuses on, and what they think needs to change for Québécois licensed producers. Don't miss this insightful conversation all about La Belle Province! 0:00 - Intro 4:31 - Pierre's intro 8:54 - What is AQIC? 11:28 - What's different in the Quebecois cannabis industry? 13:20 - No topicals in Quebec 17:58 - AQIC's plan to help distribute CHPs (cannabis health products) in Quebec 22:35 - Liquor distribution versus cannabis distribution in Quebec 25:05 - The vital nature of getting a SKU from the SQDC 26:55 - WHO tobacco rules are applied to cannabis in Quebec 28:32 - Cannabis lobbying is not allowed in Quebec 33:30 - What makes AQIC stand out? 36:26 - Pierre's experience in both the Ministry of Health and the advocacy sides of cannabis 41:39 - The perspective of cannabis in Quebec before legalization 56:42 - Pierre's recommendations 59:06 - What's next for AQIC?