How AI Is Changing B2B Marketing & Sales скачать в хорошем качестве

How AI Is Changing B2B Marketing & Sales

AI is reshaping B2B marketing and sales — but it isn’t replacing relationships, trust, or strategy. In this episode of the Drive Marketing Podcast, we sit down with James Stephan-Usyphuk , a B2B strategist and investor, to break down how AI fits into modern B2B growth — and where human expertise still matters most. -- Timestamps: 00:00 – Introduction 01:03 – What’s changed in B2B recently 02:01 – Investor perspective on AI & business value 03:25 – Cold email vs modern outreach 04:02 – LinkedIn as a B2B channel 05:21 – Personalization fatigue 06:05 – Using AI to support personalization 07:09 – B2B vs B2C buyer expectations 08:53 – Prospect research & qualification 10:14 – Reaching decision-makers 11:10 – Selling through value, not pitching 12:34 – Why trust still matters 15:25 – Can AI replace high-ticket sales? 16:10 – Smart vs risky AI use 19:37 – Automating the sales funnel: risks 20:43 – Experimenting safely with AI 21:41 – Final thoughts & how to connect -- We’re here for all your marketing needs: Website: https://drivemarketing.ca/en/ Instragram:   / drivemtl   Facebook:   / drivemarketing   Linkedin:   / drivemarketing-ca